Uniform Advertising Signage By-Law & Program Adopted by Council

Council gave Second Reading for the By-Law & Program on October 14, 2021, making a motion to adopt the documents. The By-Law became effective within the pilot area off Exit 6 on Highway 3 as of the date the ad appeared in the paper (April 27 2022). Owners of existing signs in the pilot area (shown in the map below) were previously contacted in 2021 regarding the upcoming By-law and Program. Owners of now-illegal signs have been notified a second time (this will be the first letter received if the signs have been erected since Fall 2021) by the Municipality via registered letter and have until June 30, 2022 to retrieve their sign(s) before it is removed and destroyed by staff. Staff want to provide sign owners with ample time and notice for the need for removal. The bylaw provides opportunity for tourism businesses within, and outside of the Municipality to display their business names and distance to travel to business. Applications will be accepted by the Municipality from owners that wish to advertise their tourism businesses on the uniform signage. Details on the program and application can be found on our website: https://chester.ca/uniform-signage-program or in person at 186 Central Street, Chester.

The by-law has been prepared to be applicable to all areas within the Municipality for future application assuming the program it well-received by the residents and business owners. This will include a similar by-law adoption process and will need again, need Council approval and public notice.